Before you read this post, please read the previous post
Animated Graphics
If you’re using animated graphics, it is important that you use them sparingly. Graphics that continually flash are VERY annoying and may prevent your visitors from returning to your website in the future.
Navigational Links
It is very important to include good navigational links on every page. They should be displayed at the top, bottom, left or right side of your webpage. In addition, your visitors should be able to get to any webpage within your website within four clicks.

When doing business on the Internet, there are many ways in which you can make a website successful. Although the look is important, fancy websites don’t make sales.
There is much more to creating a quality website. To make it successful, you must create a website that will be of interest to your target market and make them want to visit it over and over again. In addition, it should lead your visitors to take the action you desire, such as joining your mailing list, or making a purchase.